摘要
手机媒体提供的崭新的传播渠道为体育赛事讯息的传播带来了新的生机。手机报作为手机媒体的重要代表,更大程度上满足受众对体育赛事讯息的需求。以体育手机报为研究对象,对体育手机报的概念、特点及分类进行界定,探讨制约体育手机报发展的瓶颈并提出相应的生存发展策略。
New communications channel which provided by cell phone media brings new vitality to sports event message communication.Mobile phone news as the important representative of handset media satisfies the sports event message needs of the audience to a great extent.Taking sports mobile phone news as a study object,it identifies the concept,features and classification of the mobile phone news, discusses bottleneck of its development and proposes the corresponding survival strategy.
出处
《北京体育大学学报》
CSSCI
北大核心
2011年第3期32-34,共3页
Journal of Beijing Sport University
关键词
体育
手机报
发展
策略
sports
mobile phone news
development
strategy
