“网络营销”课程实践教学探索研究

Research on Practice Teaching of E-Marketing Course

随着互联网技术的发展与优化,网上交易受到社会各领域的重视,电子商务人才尤其是网络营销人才的需求越来越迫切。本文分析了现阶段《网络营销》实践教学中的薄弱环节,提出重视实践教学是提高《网络营销》课程质量的可行之道,为创新出适合本校本专业教学特色的精品课程,提高学生从事网络营销实践的理论素养和营销工作的能力,缓解本校及其他院校电子商务专业的招生人数年年下滑和就业形势不容乐观的问题提出了可行性建议。

Along with the speedy development of the internet technologies, more and more fields recognize the importance of e-business with the insistent needs for the E-Commerce talents, especially those e-Marketing talents.This paper analyzes the weakness of current e-Marketing course; brings forward to emphasize the practice teaching is the feasible way to advance the course＇s quality,in order to improve the talents＇ EMarketing abilities,to settle the problems on students reducing and to meet the employers＇ actual requirements.