文本·现象·文化——媒介批评视野中的《印象丽江》

Text·Phenomenon·Culture: On Impression Lijiang in the View of Media Criticism

从媒介批评的文本层面看,《印象丽江》表现出的是少数民族歌舞的原始仪式在文化娱乐时代的"狂欢"化倾向;从现象层面看,《印象丽江》表现出的是大众娱乐时代,作为大众消费文本的《印象丽江》所具有的接受特质;从文化层面看,《印象丽江》表现出全球化时代,人类文化回归于本土的寻根意识。从三个层面来解读,有利于产生积极的批评效果,从而客观对待民族文化在向大众娱乐文化转化过程中出现的问题。

From the text perspective of media criticism,Impression Lijiang demonstrates the binge tendency of minority nationality＇s dance and primitive rituals in cultural entertainment era;from phenomenon perspective,it also demonstrates the acceptive characteristics in the mass entertainment era;from the cultural perspective,Impression Lijiang shows the root consciousness of human culture returning to native in globalization age.The three aspects of interpretation are beneficial to producing positive criticism effect,thereby objective treatment to the problems in the process of national culture＇s transforming to mass entertainment culture can be achieved.