提升黑龙江省冰雪旅游业可持续发展的对策

Sustainable development of winter tourism in Heilongjiang province

黑龙江省冰雪旅游业经过30余年的市场开发取得了一定的成功,但距建成全国冰雪旅游大省的目标还有相当距离。采用文献资料和定性分析等研究方法,分析了黑龙江省冰雪旅游业的现状和特点,针对缺少市场经济理念、可持续发展观念较淡薄、品牌经营意识较差、产品创新能力较低等诸多问题,提出对策:冰雪旅游业要立足国内市场,兼顾国际市场;深入挖掘整理民族的本土文化,促进冰雪与文化的融合;走品牌化发展道路;借助国际赛事,提高大众冬季健身意识。

The winter tourism industry after 30 years of market development has achieved some success,but it is still a considerable distance from the province into the country＇s goal of ice and snow tourism.With literature data,qualitative analysis and research methods,it analyzed the winter situation and characteristics of the tourism industry,for lack of market economic philosophy,the weah concept of sustainable development;poor awareness of brand management,less product innovation and many other issues.The winter tourism industry should be based on the domestic market,taking into account the international market;dig finishing local ethnic culture and promote the integration of snow tourism and culture;take the brand development with international events to raise public awareness of fitness.