品牌营销策略对医院发展影响的思考

Considerations on the Effect of Brand Marketing Strategies on Hospital Development

我国正处于医疗卫生改革时期,城市中型公立综合医院如何定位与发展被社会所关注。医院创建自身特色的医疗服务品牌,制定营销策略,探索医院形象建设,是中型医院立足医疗服务市场的重要举措。

Our country is in the period of medical health reform, and the orientation and development of comprehensive hospitals of medium size in cities are being paid attention to by the public. The important measures for the hospitals of medium size to be competitive enough in the market of medical service are to create the brand of medical service, make marketing strategies and explore the construction of hospital identity.