摘要
文章首先简要回顾了多模态话语理论的研究现状,并对多模态话语分析的几个重要理论观点及介入话语分析理论进行概述,然后以2010年广州亚运会会徽为例,分析并试图全面准确地解读多模态话语意义的整体建构问题。笔者认为多模态话语参与社会实践是各种社会符号模态相互补充、相互增强,共同参与意义的整体建构的结果。
This paper first gives a brief survey to studies on multimodal discourse analysis, and then analyzes the 16th Asian Games emblem from the perspective of multimodal discourse analysis in conjunction with mediated discourse analysis. It aims to answer the question of ＂how is the whole meaning constructed multimodally？＂ The discussion shows that all the social semiotic codes in the emblem complement and increase one another, and make meaning together in the social practice.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2011年第2期126-129,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
2010年中央高校基本科研业务费专项基金资助项目(HEUCF101201)阶段性成果
关键词
多模态话语
介入话语分析
社会符号学
广州亚运会会徽
multimodal discourse
mediated discourse analysis
social semiotics
Asian Games emblem
