强化售后服务 打造服务品牌

Strengthening After Service,Creating Brand Sernice

新中国成立以来,特别是改革开放以来,涌现出一大批名牌建筑业企业。随着市场同质化的竞争日趋剧烈,建筑业企业在设计、施工等这些有形因素方面"雷同"的现象十分明显,技术差异逐渐缩小,用户期望逐渐升级。面对来自市场、用户和竞争对手的挑战,服务成为了下一轮竞争的焦点。服务品牌是由服务质量、服务模式、服务技术、服务价格、服务文化、服务信誉等构成的。其中,服务质量是服务品牌的核心。

Since new china created, especially for the reform,large amount of name brand construction enterprise was appears. Along with the competition tempestuousness, the enterprise similar with each other appearance visible, the difference of technology is reduce gradually, the user expectation is upgrade gradually. Face to the challenge of market, user and adversary, service is the focus in the next turn of competition. The brand service is consist of service quality, technology, price, culture and credit. The service quality is the core of brand service.