以杨时为主要文化符号的将乐生态文化旅游开发

On The Development of Ecoculture Tourism in Jiangle County with Yangshi as the Main Cultural Symbol

以北宋知名理学家杨时为出生地和拥有丰富自然资源的三明将乐,目前旅游项目主要还是以自然山水风光为主,在国内大力提倡生态文化旅游的背景下,显然还没有跟上时代的步伐。"海西"发展战略和将乐旅游的现状,已经具备了实施生态文化旅游的现实可能性,故而将乐应当适时提出以杨时为主要文化符号的生态文化旅游指导原则和包括力推杨时、加大宣传力度、加强合作研究与开发为主要内容的具体实施策略,以期对将乐旅游从文化价值上提升品位与知名度,促进将乐旅游事业和经济的共同发展。

Jiangle County of Sanming,which is rich in natural resources,is the birthplace of Yangshi who was a famous thinker of school of principle in North Song Dynasty.On the background of greatly advocating eco-cultural tourism in our country,at present,tourism projects in Jiangle County is mainly based on natural landscape scenery and obviously cannot keep pace with the times.The development strategy of the West side of the Straits and the present situation of the tourism in Jiangle County has made it possess realistic possibility of implementing eco-cultural tourism.In order to promote the quality and fame of the tourism in Jiangle from the aspect of cultural value and boost the development of both tourism and economy in Jiangle County,the guidelines of the eco-cultural tourism,which take Yangshi as the cultural symbol,and some concrete implementation strategies,such as strongly promoting Yangshi,strengthening the publicity work,enhancing cooperative research and development,must be put forward.