摘要
文章以功能等效原则为理论依据,分析了商标的功能和服装商标词的特点,并用定量分析的方法选择了45个服装商标词为样本,初步探讨了服装商标词的英译方法。
Based on Functional Equivalence Theory,this paper analyzes the functions and characteristics of Chinese clothing trademarks.And by adopting quantitative analysis,this paper analyzes forty-five clothing trademarks to find translating methods of cosmetic trademarks.
出处
《四川理工学院学报（社会科学版）》
2011年第2期61-63,共3页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
关键词
功能等效
商标功能
商标特点
翻译方法
functional equivalence
trademarks functions
trademarks characteristics
translating methods
