大型体育场馆委托经营研究综述

Research review of large sports venues entrustment operation

通过文献资料法就大型体育场馆委托经营研究的背景进行探讨和思考.国内少有人对委托经营过程中的双方协商过程以及相关合约做过分析探讨,而国外的委托经营管理模式给中国大型体育场馆的市场化运营带来一定的启示.研究认为,委托经营是我国大型体育场馆市场化运营中较为现实的选择方式,具有深远影响与较高推广价值.

This article discussed the research background and the research progress of large sports venues entrustment operation through the literature material method.Few people in China analyzed and discussed the consultation and relevant contract in the entrustment operation process.Foreign entrustment operation and management mode brings enlightenment to China＇s venues market oriented operation.Research believes that entrustment operation is realistic choice in China＇s venues market oriented operation,which has far-reaching influence and higher popularized value.