佛山城区体育消费者心理特征与消费方式研究

The physiological characteristics and patterns of consumption in Foshan

简述了佛山城区不同人群体育健身消费者的购买行为心理特征及其消费类型,从消费行为类型的角度指出了不同人群体育消费者的消费方式,使不同体育消费人群都能快乐消费。

This paper presented the psycoligical characteristics of the purchasing behavior of different people involved in sports in Chancheng District of Foshan and described the different types of consumption with a conclusion that different people with different consumption behavior enjoy their consumption in sports.