摘要
快乐营销是时代发展对企业提出的新要求,是点燃新的消费激情的火种。把握和灵活运用快乐营销法则,是企业在当代及未来市场竞争中制胜的关键。
Happy marketing meets with the new requirement of the times to the enterprises, which will boost the passion of the consumers. It is the key to the enterprises to control and use the happy marketing principal flexibly in the market competition no matter presently or in future.
出处
《国际商业技术》
2011年第2期29-32,共4页
International Business & Technology
关键词
快乐营销
消费
激情
happy marketing, consumption, passion