淮海路传统商业街多元化文化发展的思考

Thoughts on the Diversified Culture Development of Huaihai Road, a Traditional Shopping Street

淮海路既不是东京银座也不是法国的香榭丽合大道，她应具有自己独特的商业文化魅力和特色，淮海路的发展应采取差异化多元文化的战略，以原有的历史文化为底蕴，并将时尚的文化元素引入，形成独具高雅、繁荣特色的商业街。

Not the Ginza of Tokyo or the Champs-Elysees, Huaihai Road is a shopping street with its own unique commercial cultural charm and characteristics. Developing its diversified culture is suitable for Huaihai Road. On the basis of the cultural history, Huaihai Road should introduce fashion elements as well so as to become a unique shopping street featured with both elegance and prosperity.