主题色彩在妇幼医院形象建设中的应用研究

Study on the Use of Theme Color in Women-Children Hospital's Image Construction

建设良好的医院环境,树立优良的医院形象,对医院自身发展和对患者就医康复都有非常重要的作用。将主题色彩概念引入妇幼医院形象建设中来,发挥主题色彩理论体系特点,建设生动趣味的色彩体系,将妇幼医院的形象内涵用主题色彩直观的表达出来,能够树立、加强妇幼医院人文形象,提高医院竞争实力。

To build a good environment and establish a good image of hospital is very important for the medical rehabilitation of patients and hospital＇s own development. To introduce the concept of theme color into the image construction of women-children hospital, and build a lovely interesting color system can express directly the connotation of women-children hospital＇s image and strengthen hospital＇s competitive power.