基于人口学特征的外国旅游者出游推-拉力因素差异分析——以中国西北丝绸之路为例

Variables of foreign travell's push-pull motivation based on different demographic characteristics——A case of Northwest Silk Road of China

以"推-拉理论"为基础,从人口学特征方面,运用单因素方差分析法分析中国西北丝绸之路的外国旅游者出游动机的推力和拉力差异,结果显示:不同客源地、性别、年龄、学历、收入结构的外国旅游者出旅动机的推力和拉力有显著差异。并根据样本研究结果提出中国西北丝绸之路国外旅游市场开发的建议。

We studied variables of foreign travell＇s motivation on northwest silk road of china from aspect of demographic characteristics by variance analysis method ,based on＂ push -pull＂ theory. The findings indicated that distinct variance of push and pull motivation existed in foreign traveller who owned different tourist - guest source, gender, age, educational and economic status. Suggestions on further market development of northwest silk road tourism were put forward.