面向北京地区的内蒙古旅游营销对策分析

Tourism market strategy of Inner Mongolia region facing to the Beijing area

北京地区是内蒙古国内客源市场重要组成部分,对其提出专项旅游营销是十分必要的。文中在分析了北京地区市场潜力、出游形获取信息的渠道、旅游偏好、对旅游环境服务质量的要求等一系列因素的基础上,结合内蒙古旅游发展现状的优劣分析,提出内蒙古针对北京地区的营销对策。

Beijing is an important source markets for Inner Mongolia region,the domestic component of its proposed special tourism market is very necessary.Based on the analysis of the Beijing market potential source markets,travel-shaped channel of access to information,travel preferences,the tourism environment,service quality,and combined with tourism development status quo in the advantages and disadvantages in Inner Mongolia,the marketing strategies are put for ward.