摘要
北京地区是内蒙古国内客源市场重要组成部分,对其提出专项旅游营销是十分必要的。文中在分析了北京地区市场潜力、出游形获取信息的渠道、旅游偏好、对旅游环境服务质量的要求等一系列因素的基础上,结合内蒙古旅游发展现状的优劣分析,提出内蒙古针对北京地区的营销对策。
Beijing is an important source markets for Inner Mongolia region,the domestic component of its proposed special tourism market is very necessary.Based on the analysis of the Beijing market potential source markets,travel-shaped channel of access to information,travel preferences,the tourism environment,service quality,and combined with tourism development status quo in the advantages and disadvantages in Inner Mongolia,the marketing strategies are put for ward.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2011年第6期201-205,共5页
Journal of Arid Land Resources and Environment
基金
国家社会科学基金项目(批准号:08XJY026)
内蒙古规划办项目(批准号:06B011)资助
关键词
旅游偏好
品牌塑造
旅游营销
服务质量
网络营销
tourism preferences
brand positioning
tourism market
service quality
network market