衡阳市体育产业发展存在的问题及对策

The Problems in Sports Industry in Hengyang and the Countermeasures

对后奥运时期衡阳市体育产业发展现状及存在的问题进行了探讨。研究认为:衡阳市经济发展状况相对落后、政府对体育产业扶持力度不够,体育产业管理经营人才缺乏、核心产业滞后,资源利用率低,发展不平衡,体育市场消费水平偏低。在此基础上提出了如下对策和建议:健全制度,加强体育市场监督管理,健全组织机构,培养体育人才,拓展渠道,发展体育娱乐市场,开发体育旅游产品等。

The paper made a study of the current situation and existing problems in sports industry in Hengyang in the post-Olympic period.It held that the economic growth lagged behind,the local government had not enough support to the sports industry,the sports industry lacked managing personnel,there were low utilization rate of resources,imbalance of development,low sports consumption level.The paper then suggested：perfect the system,reinforce the supervision of the sports market,complete the institutions,train sports personnel,widen the channel,develop sports recreation market,and develop sports and tourist products.