国际旅游岛视野下的海南乡村旅游开发研究

The Study on the Development of Hainan Rural Tourism from the Perspective of the Construction of International Tourism Island

对海南乡村旅游开发进行研究,必然能够推动海南国际旅游岛的建设,同时也对海南旅游产业结构的调整和社会主义新农村建设有一定的现实意义。本文在对海南乡村旅游资源、客源市场、开发状况以及存在的问题进行了调查解的基础上,对海南乡村旅游资源进行了SWOT分析,重点提出海南乡村旅游开发的策略。

To study the development of Hainan rural tourism can promote the construction of Hainan international tourism island,and have significance for the adjustment of Hainan tourism industrial structure,as well as the construction of socialist new rural.Based on investigation of Hainan rural tourism resources,tourist market,development situation,this paper analyzes SWOT of Hainan rural tourism resources and presents the development strategy of Hainan rural tourism.