SNS时代大学生人际传播的问题及对策

An Influence and Countermeasure Study of the SNS-Based Interpersonal Communication of College Students

新型媒介形态SNS在人际传播中表现出了瞬间的爆发力和持久的高速度,已成为反映大学生思想动态的一个重要窗口和敏感地带。因此,要把握影响大学生SNS人际传播的意愿因素,充分认识到SNS人际传播对高校舆情和思想政治工作带来的问题,通过加强队伍机制、完善预警机制、推进自组织机制和转变把关人机制等新机制,使思想政治工作由平面走向立体,变被动为主动。

As a kind of new media, Social Networking Services （SNS） emerged forcefully and is running at a permanent high speed in the interpersonal communication. The college students are the pioneers and the main force using SNS. It can be seen that a more complex and three-dimensional community of campus online opinion that offers all kinds of views. The factors that directly affect the college students＇ willingness to communicate by SNS include the value of the Internet information, the credibility of the information sources, and the motivation of sharing the information, which poses new challenges to the campus ideological and political education. Therefore, the group mechanism, early warning mechanism, organizational mechanism and the new mechanism of inspection must be strengthened to transform the ideological and political education from two dimensional into three dimensional, from passive into active.