商业地产项目的定位研究

The position research of commercial property

本文的研究方法采取了理论与实际相结合,定性分析和定量分析,理论分析与实证分析方法等综合方法。首先,本文阐述了定位理论的定义和基本原理,涉及到商业运作的很多方面,本文重点甄选了和商业地产定位有关的,并切合其特点的理论进行着重论述。

The research method adoptes a combination of theory and practice, qualitative and quantitative analysis, theoretical analysis and empirical analysis methods, integrated approach. First of all, in the paper the definition of location theory and basic principles, involving many aspects of business operations, the selection of this focus and positioning the commercial real estate, and with the characteristics of the theory focuses on.