基于生存分析的信息用户流失研究与实证

Study on Customer Churn Based on Survival Analysis in Information Industry and Its Empirical Research

对生存分析在信息用户流失研究中的应用进行了探讨。在信息服务特点分析的基础上,对用户流失判定条件、生存时间计算等进行了讨论,并利用NSTL历年用户数据展开了实证分析。结果显示生存分析能很好地揭示信息用户的生存状况及其影响因素,对加强信息用户流失管理有着重要的借鉴意义。

The application method of survival analysis to customer churn in information industry has been studied.Based on the analysis of information service feature,the paper discusses identification condition of customer churn and calculation method of survival time.Furthermore,an empirical analysis has been conducted and the results show that survival analysis can well reveal the survival situation and its influencing factors of information user,which is of significant reference to customer churn management.