摘要
文章主要通过对零售商开发服装自有品牌的产品研发展开研究,分析零售商开发服装自有品牌产品研发的流程及自身存在的优势,为零售商根据自身实力制定服装自有品牌的产品研发策略提供依据。
Research and development of retail enterprise own brand clothing product were studied.Process and advantages were analysed to provide the basis of strategy for retail enterprise developing own brand clothing products.
出处
《山东纺织科技》
2011年第2期41-43,共3页
Shandong Textile Science & Technology
关键词
产品研发
自有品牌
零售商
服装
product development
own brand
retail enterprise
garment
