基于本地网推进“通航”的电信企业战略转型研究

Strategic Transition of Telecommunication Enterprise Based on Navigation Promoted by Local Network

电信企业战略转型是当前新经济环境和形势下的必然选择。从电信企业战略转型的国内外背景分析,给出了基于本地网推进"通航"的电信企业战略转型的条件,提出了从融合产品渠道、加强行业合作、细分目标客户群和创新激励机制4个方面来进行基于本地网推进"通航"的电信企业战略转型,以降低电信企业战略转型中的风险和促进战略转型后业务的持续开展。

Strategic transition of telecommunication enterprise is inevitable choice in the new economic environment and situation.The background of strategic transition of telecommunication enterprise at home and abroad was analyzed.Then condition of strategic transition of telecommunication enterprise based on navigation promoted by local network was presented.From four aspects of integrating product channels,strengthening trade cooperation,subdividing target customer groups and innovating incentive mechanism,the policies of transition of telecommunication enterprise based on navigation promoted by local network were put forward,in order to reduce the risk of strategic transition of telecommunication enterprise and promote the sustained business after strategic transformation.