香水市场快速发展

Rapid development of Chinese fragrance market

分析了中国香水市场的现状,目前我国市场上的香水主要以花香淡味香水占比最大,除去女士香水的市场增长之外,男士香水每年的销售同比也在增长。同时,分析了我国香水消费的主要群体以及香水的消费构成。指出了中国香水的购买者大多是年轻人,这一群体将是未来中国香水消费市场的主力军。随着时代的进步,消费观念也正在逐步转向理性和成熟。中国的香水市场还处于初级发展阶段,但中国的香水市场有着巨大的发展前景。

The present situation of Chinese fragrance market was analyzed.Now,the smell of the fragrance in the market is mainly light flower smell.Besides the increase of the female fragrance market,the market of male fragrance also increases greatly every year.The main consumer group for fragrance and the consumer structure are analyzed.It is pointed out that the main consumer group for fragrance in China is young people,and the group will be the main force of fragrance consuming market.The consuming concept is turning into more reasonable and mature with the progress of the times.Now the Chinese fragrance market is still in an early stage of development,but its market prospects is great.