青岛慈善品牌构建及完善

Constructing and Perfecting the Brand of Charity of Qingdao

随着经济发展和社会进步,我国公益事业取得了极大的成果。尤其是在全球化的今天,突发性事件时有发生,而慈善组织的有效应对,不仅可以缓解风险和危机,还可以建立起一系列慈善品牌,更好地发挥其公益价值和作用。通过对慈善品牌含义及特征的探讨,并结合青岛慈善品牌的建设,可以了解慈善品牌的培育过程,继而分析和解决现存问题,以期待更多慈善品牌的创立。

Along with the economic development and social progress,our public welfare undertakings have achieved great results.Especially in the current globalization,the sudden incidents happen occasionally.The effective coping with the sudden incidents can not only alleviate risk and crisis,but also establish a series of charity brand,and better exert its public value and function.Through discussing the meaning and characteristics of the charity brand,and based on the construction of the charity brand of Qingdao,we can understand brand cultivation process,analyzing and solving existing problems in order to establish more charity brands.