高职院校市场营销专业学生职业心理素质训练的系统化设计

The Systematic Design of Professional Psychological Quality Training for Students Majoring in Marketing in Vocational Colleges

高职院校市场营销专业学生的职业心理素质如何,直接影响其未来从事营销实践活动的质量和效率,进而影响其未来职业生涯的成败。高职院校市场营销专业学生职业心理素质训练应以促进学生积极适应、持续发展和主动创造为目标,以专业课程中的心理素质训练和针对性心理素质训练为主要途径,以行为训练法、角色扮演法、拓展训练法和实战演练法等为基本方法。

The vocational psychological quality status of the students majoring in marketing in higher vocational education directly affects the quality and efficiency of their future marketing practice,and even the results of their occupational career.Generally targeted at the promotion of active adaptation,sustainable development and initiative creativity among the students,the vocational psychological training focuses on the professional and specialized curriculum,by virtue of behavior training,role play,outward bound training and field training.