论市场经济与企业驰名商标战略

The Mark Economy and the Strategy of Enterprise Using Trademark

文章论述了驰名商标在国际市场中的特殊地位以及国内市场经济中的作用， 指出国内企业在实施驰名商标战略中出现的失误，

This paper discussthespecialstatus oftrademarkin a market economy ofinternationaland effect in a market economy of china ,pointing out several fault in the implementation of the strategy of trade mark ,and approach the strategy for enterprise implementation the strategy oftrademark in market econo my .