手机媒体传播对大学生的影响及应对策略分析——以云南财经大学为例

On the Influence of Mobile Media on University Students and the Countermeasures——Take Yunnan University of Finance and Economics as an Example

随着信息技术的不断进步,原本仅作为人际信息交流中介的手机,正逐渐成为信息社会的主要载体与传播媒介,在给大学生接收、传播信息提供方便、快捷的同时,其在传播中也出现了不少弊端。以云南财经大学为个案,拟从对信息的渴求、从众的心理、追求时尚的个性、情绪的迁移等5个方面探讨手机媒体传播对大学生的影响,并立足于政府、传媒、学校、家庭、个人等5个维度,来促进大学生有效、合理地使用手机媒体。

With the development of information technology,mobile phone,originally the interpersonal information exchange media,is becoming the main carrier and the communication media of the information society.While providing fast and convenient information catching and broadcasting to university students,mobile phones have some drawbacks as well.Taking Yunnan University of Finance and Economics as an example,the paper tries to discuss the influence of mobile media on university students in five aspects,including students＇ information hunger,conformity of psychology,fashion-pursuing personality,and their emotional changing etc.,and finally,based on the five dimensions including government,media,university,family and individual,the authors believe that students should use mobile phones effectively and reasonably.