关于加快海南国际旅游岛旅游商品市场发展的探索

Thoughts on Accelerating the Development of Hainan＇s Tourism Merchandise

文章就旅游商品与旅游购物的特点进行了详尽的说明．针对海南旅游商品开发与旅游购物的现状，提出了具有一定可行性的解决措施：一是加大对重点旅游工艺品企业的扶持力度；二是开发具有地方文化及资源特色的旅游商品；三是创新市场营销机制：四是提高旅游市场营销水平。通过这四个方面的阐述，不仅提出了具体解决方案，而且针对国际化的特点提出了走科技道路的理念，突出了科技力量在改善海南旅游商品市场过程中的作用。

The paper gives a detailed account for the characters of tourism commodities and tourism purchase. Based on the study of Hainan＇s development of tourism purchase and merchandise the author comes out with some applicable measures in four aspects： 1. to continuously help those important tourism handicraft enterprises with more efforts; 2. to develop tourism merchandise distinguished by local culture and resource characteristics; 3. to create new marketing mechanism; 4. to promote the efficiency of tourism marketing. By doing so, the author not only offers specific measures but also delivers a concept of following a scientific route aiming at an internationalized environment. The important function of science and technology is highlighted in increasing Hainan＇s tourism market in this article.