网络动漫广告的现状与发展

The Status Quo and Development of Animated Internet Advertising

如何通过网络动漫广告吸引用户与广告信息互动，这是网络动漫广告超越单纯的广告信息展示而在广告功能上的进一步拓展。尽管目前网络动漫广告在总体动漫广告中所占的份额并不是很大，但并不意味着这类广告不值得重视。相反，从动漫广告接受群体、动漫受众对于企业营销的价值来看，网络动漫广告是有着巨大发展空间的广告形式。在很大程度上，网络动漫广告不是传统动漫广告在媒介形式上的延伸，而是借助互联网并具有独特存在价值的新广告形式。

In addition to just displaying the advertising information, the animated intemet advertising can intrigue the audience to interact with what the ad is about, hence enhance the advertising functions. Even though the animated intemet adverting is only a small cut among the whole animated commercials, it doesn＇t mean this type of commercials should be neglected. On the contrary, in light of its extensive audiences and its value to the enterprise marketing, it has great potential for further growth. By and large, it＇s a new advertising form relying on intemet but with unique existence value, rather than a mere media extension of traditional animated advertising.