“体验”广告一互动营销时代的新宠

Experiential Advertising-The New Favorite of The Interactive Marketing Epoch

广告设计的核心要求是创新和创意，体验式广告是一种能将消费者的参与和广告创意科学融合的一种新颖的广告形式，它体现出一种新的设计思想和设计理念。充分利用媒介的自身属性和特点是体验式广告的设计要点。

Innovation and creativity is the core of advertising. Experiential Advertising is a new form of advertising. It combines consumer involvement and advertising creative science. It reflects a new design ideas and design concepts. Elements of Experiential advertising design are the reasonable use of the media features.