摘要
电视剧的艺术创意很重要,主要表现在人物、叙事、传播等方面。人物创意要合情合理,要符合人物性格,要突出人物精神。不断变化、引人入胜的故事情节需要不断创新,在入戏、"戏眼"、叙事的核心价值等方面应该精心安排、着意追求。用普世策略进行全球营销,有利于电视剧艺术在全球的传播。
Artistic originality of teleplay art mainly consists in characters,narration,and transmission. Characters should be fair and reasonable,giving prominence to their personality and inner spirit. Ever-changing and spectacular plot needs carefully arranging. Moreover,it is helpful to take global marketing strategies for its global transmission of teleplay.
出处
《艺术百家》
CSSCI
北大核心
2011年第2期171-174,160,共5页
Hundred Schools In Arts
