摘要
解决物流专业本科教育质量问题的前提是明确定位。教育决策者需要结合市场需求、竞争者的优劣势和自身特点,选择合适的目标市场,提供特色化的物流教育服务。
The premise to solve the low quality problem of logistics education in undergraduate level is clear positioning. The education decision-makers should select the appropriate target market on the basis of market demand, competitor strengths and wea- knesses and their own characteristics, and provide distinctive logistics educational services.
出处
《长春理工大学学报（社会科学版）》
2011年第4期170-172,共3页
Journal of Changchun University of Science and Technology（Social Sciences Edition）
关键词
3C
物流教育
定位
本科
3C
logistics education
positioning
undergraduate
