利用数据挖掘技术实现客户挽留分析的思路

The implement method of analyzing customer retention by data mining technology

数据挖掘是商务智能产品系列中的关键成员,它的实质是数据的分析,通过使用自动化或半自动化工具来挖掘隐含的模式。本文介绍数据挖掘的概念、任务、方法、过程及数据挖掘的常见技术和在实际环境中的模拟应用。

Data mining is the key part of business intelligence,which is the analysis of data.Data mining explores the implicit models by using semi-automatization or automatization tool.This article introduces the concept,the mission,the method,the process of data mining.The common technology and the implication of data mining were also mentioned.