苏中地区市民乡村旅游意愿调查研究——以扬州市为例

Research and Investigation into Residents' Wish for Rural Tourism in Central Jiangsu Province——A Case Study of Yangzhou City

通过市场问卷调查方法对扬州城市居民乡村旅游市场进行研究。结果表明扬州市民乡村旅游需求旺盛,出行目标明确,但目前市场上尚缺乏符合人们需要的旅游产品。因此得出要有针对性地开发适应市场需要的旅游产品、要结合新农村建设来加强乡村旅游点的配套设施建设和有针对性地开展宣传促销等三点启示。

Through the market survey,a research on rural tourism market of Yangzhou urban residents is made.The results show that rural tourism is in great demand in Yangzhou,and residents always have clear travel targets.However,there is still lack of tourism products in the current market that can meet the demands of people.Therefore,three inspirations are given： developing tourism products with the definite aim to meet the market needs,strengthening facility construction of countryside tourist attractions in conjunction with new rural construction and carrying out target promotion.