实施“一县一品”战略,发展扬州县域旅游

Implementing the "One County,One Brand" Strategy and Developing County Tourism in Yangzhou

做大做强扬州市旅游业,必须进一步加快旅游转型升级步伐,推动县域旅游业快速发展,实施扬州旅游"一县一品"战略。本文指出扬州市县域旅游发展存在的问题,分析了实施"一县一品"战略、发展扬州县域旅游的作用和意义,提出了行之有效的推进措施。

There are some problems existing in the development of Yangzhou County Tourism,such as lower volume,lagging development,limited input,lower quality,obscure strategic orientation,weak marketing,deficient mechanisms,and so on.It is essential to accelerate the pace of tourism transformation and upgrade to improve the tourism in Yangzhou.Furthermore,promoting the rapid development of tourism in the county and implementing ＂One County,One Brand＂ strategy into Yangzhou tourism are also required by scientific planning to realize clear positioning,building products from marketing concept,strengthening mechanisms by administrative means and creating a brand with big tourism consciousness.