河南特色粮食加工业品牌建设的研究

Study on the Brand Construction of Henan Feature Grain-processing Industry

河南省是全国重要的粮食主产区,河南粮食加工业已形成了较完善的体系,构建粮食加工企业品牌,是提升企业整体竞争力、促进河南经济发展的重要推动力。从优势、劣势两方面分析了河南粮食加工业品牌建设的现状。

Henan province is an important major grain-producing area of China.Henan grain processing industry had formed a complete system,constructed the grain processing enterprise brand,and enhanced competitiveness and promoted the development of Henan economy.The Henan grain processing industry brand construction was analyzed through both advantages and disadvantages aspects.