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中文搜索引擎营销模式分析 被引量:1

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摘要 互联网营销已被国内众多企业所接受,它靠减少交易成本而增强了竞争优势,而搜索引擎精准营销业已成为互联网营销中的新贵,其应用广泛、成本低廉、效果良好,深受企业商家尤其是中小企业的喜爱。本文以我国搜索引擎市场为研究对象,试图通过对我国搜索引擎市场的研究分析,为我国搜索引擎营销市场的健康、稳定、持续发展提供有价值的参考建议,为企业主提供有价值的搜索引擎营销信息。 lnternets marketing has already been accepted by numerous enterprises of our country, it is by reducing the transaction cost and strengthening competitive advantage, and the perfect marketing of search engine has already become the upstart in ]nternets marketing, its application is extensive, the cost is cheap, the result is good, well received by trade company, especially small and medium-sized enterprises of enterprises. This text regards market of search engine of our country as the research object, attempt through researching and analysing to market of search engine of our country, offer va)uable reference for healthy, stable and sustainable development of the market of rnrketing of search engine of our country to propose, offer valuable search engine marketing information for enterprisers main fact.
作者 郝中良
出处 《中国电子商务》 2011年第4期238-239,共2页 E-commerce in China
关键词 搜索引擎 搜索引擎营销 关键词广告 竞价排名 Search Engine Search Engine Marketing Key Word Advertisement Auction Ads Ranking
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