浅析开架销售的双效性

Double Effects of Open-shelf Sales

随着社会的发展和人的自我意识的显著提高,开架销售以独特的商业文化魅力越来越受到商家和消费者的青睐。当前的问题是开架销售同时带来了商品丢失率的不断上升。开架销售犹如一把"双刃剑",具有双效特性。开架销售的优势,在于这种新的经营态势适应了现代经济发展的潮流。值得注意的是,盗窃是超市经营损耗的主要因素,直接影响企业实现利润目标的最大障碍,严重威胁企业经营的成功,愈来愈凸现开架销售的负面影响。

With the development of our society and significant increase of human self-awareness,open-shelf sales attract more stores and consumers because of its unique commercial and cultural charm.Meanwhile,open-shelf sales increase loss rates of goods.That is,open-shelf sales contain double effects as a double-edged sword.The advantage is that the open-shelf sales meet the trend of modern economic development;it is worth noting that,however,theft is the main factor of supermarket operating loss,and the biggest obstacle limiting enterprise to reach its profit target,which threatens business success seriously and shows more negative effect on open-shelf sales.