企业营销文化的概念研究

Concept Study on Enterprise Marketing Culture

企业营销文化是企业文化系统中重要组成部分。构建企业文化必须要建设好企业营销文化。企业营销文化系统包括营销哲学,营销理念和营销形象。在企业的营销活动中,企业只有长期的建立企业营销文化,才能为企业带来长久的利益。企业在营销中应该较多的去运用营销文化。

Enterprise marketing culture is an important component of enterprise culture system.Enterprise marketing culture contains marketing philosophy,marketing concept,and marketing image.Only the enterprise establishes enterprise marketing culture for a long run,can it bring long-term interests for the enterprise.Thus the enterprise should make more efforts to run the marketing culture.