商业性健身俱乐部服务质量、关系质量与顾客忠诚感的调查分析被引量：10

The Analyze of Fitness Clubs' Service Quality,Customers' Relationship and Customers' Loyalty

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摘要通过文献资料法、实地调查法等对商业性健身俱乐部提供给顾客的服务质量、与顾客的关系质量及顾客忠诚感的相互关系进行调研,提出了他们之间的关系模型,并通过实证分析验证了商业性健身俱乐部对顾客的服务质量、与顾客的关系质量和顾客的忠诚感有显著正相关影响。 This paper analyzes the service quality of fitness club,the relationship with customers and the loyalty of customers and its influence.By the means of literature,the paper points out its relation pattern.Empirical research is applied to testify the positive influence of commercial fitness club to service quality,relationship with customers and customers＇ loyalty.Therefore,it is worthy to keeping membership and promoting financial performance.

作者虞蓉丽唐勇杨文斌

机构地区成都大学体育学院四川大学体育科学研究所

出处《成都体育学院学报》 CSSCI 北大核心 2011年第4期38-40,共3页 Journal of Chengdu Sport University

关键词商业性健身俱乐部服务质量关系质量忠诚感 Commercial fitness club service quality relationship quality the sense of loyalty

分类号 G80-05 [文化科学—运动人体科学]

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参考文献5

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