谈广告中常见的逻辑问题

Common Logical Problems in Ads

广告需要创意,但创意无论多么新奇也不能违反逻辑。但是现今媒体上听到、看到的广告却充斥着大量的逻辑错误,给公众一种误导:似乎广告是可以脱离逻辑的一种特殊语言形式。文章通过分析几个广告案例揭示其中常见的逻辑错误。

Creativity is needed in advertising, but no matter how creative the advertisement is, it must be logical. But we can easily see or hear a lot of advertisements with logical mistakes on mass media, misleading the public. It appears that advertisements can be a special form of language without logic. This paper will discuss several common logical errors with case analysis.