“印象大红袍”解读——兼论武夷山旅游创意产业的发展

Interpretation on Impression Dahongpao and the Development of Tourist Creative Industry in Wuyishan

由张艺谋、王潮歌、樊跃编导的武夷山大型山水实景演出《印象大红袍》,是武夷山文化旅游创意产业的开山之作。该晚会震撼与遗憾共存,创意与"快餐化"同呈,对武夷山旅游创意产业的发展,旅游发展范式的转变,提升旅游品质,进而发展"游学武夷"、"养生武夷"等旅游创意产品,具有多方面的启示。

The world＇s first outdoor musical performances,Impression Dahongpao,co-directed by Zhang Yimou,Wang Chaoge and Fan Yue is the first works for the development of tourist creative industry in Wuyishan.It is a real eye-opener but also has its problems.There are creativity and something like fast-food co-existing in the show.Impression Dahongpao finds its inspiration to the development of tourist creative industry in Wuyishan,transformation of the mode of tourist advance,promotion of tourism and the development of tourist creative products such as touring study in Wuyishan and health-maintaining in Wuyishan.