浅析葛兰西“文化霸权”理论中的传播学思想

An Analysis on the Communication Thoughts in the Theory of Hegemongy by Antonio Gramsci

葛兰西的"文化霸权"理论认为一个政党或阶级获得长期稳定的统治的关键是首先获得"文化霸权",这必然要求政党或阶级重视媒介。葛兰西把媒介和传播看作"争霸"的场所和武器,正是在"争霸"过程中,不同的意识形态集团(阶级)更注重借助媒介的力量进行博弈,凸现了媒介的力量,客观上也促进了社会民主进程,这就为理解文化的对立与和解提供了一种新的视角。

Gramsci＇s ＂hegemony＂ theory think that the key of one party or class achieve long-term stable ruling is first obtained ＂cultural hegemony＂,This request inevitably parties or class medium,Antonio the media attention and spread as ＂hegemony＂ places and weapons,it is in ＂hegemony＂ the process,different ideology group（class） pay more attention to by media forces for game,protruding showed medium strength,objectively and promote social democratic process,it is we understand the cultural opposition and reconciliation provides a new perspective.