北京“国际商贸中心发展”中的政府营销研究

The government marketing research on building the international trade center in beijing

在全球范围内,能够产生世界影响的居于商贸中心地位的城市被称为国际商贸中心城市。在国际商贸中心城市的发展中,政府营销起到了不可替代的推动作用。本文选取公认的国际商贸中心城市纽约、伦敦、新加坡、香港、东京等,分析其城市发展中政府营销的实际案例,总结其规律,并为北京建设国际商贸中心城市的政府营销提供建议。

As we know,the city which has economical and political effects in the world wide is known as an international business center city,and government marketing has played an irreplaceable role in the development of this kind of city.In this paper,we summed up some of well-known international trade center cities：New York,London,Singapore,Hong Kong,Tokyo etc,by analyzing their actual cases of government marketing,and gave some suggestions for the government marketing of Beijing which devoted himself in building international business city.