新生代农民工体育与农民体育健身工程研究

Sport of young migrant workers and farmer sports fitness project

新生代农民工的特点体现在:年龄小、数量庞大,学历水平不断提升,主体意识不断增强,流动性强、职业地位低,消费观念开放,追求时尚。新生代农民工体育特点体现在:动机的多元化,内容多样化、城市化,体育消费积极且理性;新生代农民工体育对于加速农民体育健身工程的宣传,提高农民群体素养,提升农民工体育维权意识和促进城市和谐发展具有重要意义。

The young migrant workers are featured with young age,huge population,high self-recognition,strong liquidity,open consumption concept and fashion pursuit.The sport of the young migrant workers is featured with multiple motives,various sports activities,urbanization and active and rational sports consumption.The sport of the young migrant workers is of great significance to the publicity of the farmer sports project,enhancement of the farmers＇ quality of their awareness of their rights and promoting the harmonious urban development.