符号学在视觉传达设计中的应用研究

Research on Application of Semiology to Visual Communication Design

现代视觉传达设计的发展必然要求对设计理论与方法进行更新。本文旨在探讨视觉传达设计中的新的方法论——符号学的作用,用具体的标志设计加以印证,以提供新的视角达到繁荣视觉传达设计的目的。

The development of modern visual communication design is inevitable to require the renewing of design theory and design method.This paper aims to discuss the role of semiology which is a new method in visual communication design,and uses the logo design to verify the method in order to provide a new perspective to achieve prosperity of the design of the visual communication.