随机供货下销售商最优订购决策

The Retailer's Optimal Ordering Strategic Decision under the situation of Random Supply

在实际生产生活中,存在着由于产品本身生产的随机性和一些外部因素导致生产商供货不确定的问题。在此背景下,本文研究单周期供货不确定情况下销售商的最优订购决策。从理论上分析了最终到货量为订购量与扰动变量加和的情况下,销售商存在最优订购量,按照新的策略订购可以使销售商利润最大化,并最大程度地消除由于订货不足或者订货过量所带来的负面效应。

In the actual production and life,there is the randomness of the production of the product itself and some external factors that led to the problem of uncertainty supply of manufacturers.In this article,analyze the optimal order strategy of vendors under a single-cycle supply uncertainty.A general analytic solution for two type of risks ——multiplicative and addictive is described.We also derive the optimal order qualities under any situations.The order strategy is different from the classics newsvendors＇ problem.According to the new strategy retailers can maximize profits and eliminate the negative effect from underage or overage ordering.