中国传统文化元素在上海世博会中的运用及对文化创意产业的启示

The Applications of Chinese Traditional Cultural Elements in the Shanghai Expo and the Inspirations to Chinese Cultural and Creative Industries

2010上海世博会以其独特的理念、新颖的形式成为全世界的视觉盛宴,其中各国传统文化艺术元素的合理运用成为主要特点。本文针对上海世博会展馆对中国文化艺术元素的运用进行梳理,并寻找出规律,进而对其传播效果进行分析,以期对上海城市文化研究、上海国际文化大都市建设,以及中国文化创意产业的发展提供借鉴,并对弘扬世博精神、传播城市文化、发展先进理念起到积极的作用。

2010 Shanghai World Expo, with its unique concept, new forms becomes the world＇s visual feast, in which the elements of national traditional culture and art are the main features. Based on the Shanghai World Expo hall. this article arranges the application of Chinese cultural elements, summarizes and analyzes to find out the rules, then analysises the effects ofits dissemination in order to provide a reference for studying urban culture in Shanghai, construction of Shanghai international culture, as well as the development of China＇s cultural and creative industries, then carry forward the spirit of the Expo and play an active role in the development of advanced concepts spread of urban culture.