浅析江西省大学生旅游市场开发策略

Developmental Strategies of College Students' Tourism Market in Jiangxi Province

江西,群山环绕,江湖纵横,历史悠久,文化灿烂,自然与人文相互映衬,构成了独特的多姿多彩的风景名胜,具有独特的生物资源及浓郁的地方风情以及丰富的红色旅游资源。在"2009年中国大学生最喜欢的旅游目的地"评选活动中,江西有19个市县入围。当代中国的大学生不仅有着强烈的旅游需求,相当一部分人还具有一定的经济支付能力和可供自由支配的闲暇时间。江西省应该针对大学生旅游市场,积极开发观光型、学习型、生态环保型、体育探险型等不同的主题旅游产品,实施灵活多样的促销策略、价格策略、渠道策略,从而将类型多样价值较高的旅游资源转换成经济及社会效益。

Jiangxi Province,surrounded by mountains with rivers and lakes,possesses its splendid cultures,complement nature with humanity,and forms famous,unique,and colorful sceneries with its special bio-resources,strong local flavor,and rich red tourism resources.There are 19 counties entering ＂the favorite tourism destinations for college students in 2009＂.In China,contemporary students have strong tourism demand and the most part of them have the paying ability and discretionary time.According to college students＇ tourism market,this province should actively develop the theme tourism products of sightseeing,learning,environmental protection,and adventure sports,take flexible strategies of promotion,price,and channel to change various valuable tourism resources into economic and social benefits.